Thursday, 26 November 2015

Email Template Design: Let’s Discover More About Its Future

Email template design has served as an exceptional medium of communication between users and the service providers. Moreover, the approach in the designing has changed a lot over the past years and today, it is practiced and developed with responsiveness in action. In the past decades, marketers refuse to think of the designs beyond the use of tables and inline styles. 

As the requirements from the clients started growing, there came a number of trends in the template designing that somewhat changed the techniques of email marketing. Template designers also pushed the boundaries of designing the new patterns that are still in the action. Today, the designing of templates is mostly based on the fact that:

Users must have an exceptional experience while viewing the template

To offer the best experience to the users, today, email templates carry the perfect blend of professionalism as well as the new techniques in the right proportion. For providing outstanding services, email templates need to have an attractive but professional layout, engaging content, as well as exciting news or offers for the clients.   

The template design should appear is such a way so that is easy to view across all the platforms 

Here comes the importance of the responsiveness in action. Including the responsive element into the email templates will ensure their success across all the platforms. In today’s scenario, it is most important for email templates to load well on a range of platform irrespective of the size of the device. Therefore, including the responsiveness will fulfill the same.  

While there is no doubt that the fundamentals of the email template design (have remained unchanged, there is actually no limit on what can still be done with the designing. With a little more creativity, planning, and lots of testing, the approach of email designing can today be changed to a great extent. 

Here are some ideas listed below that can impact the email template design in the future.

Use of tabs in the email template

Some of the email template providers have started using tabs in their designs to help users land to the category of their choice. By incorporating different tapping options into the email templates, it can become an easy job for the service provider to get users’ click on the desired pages. Here is an example to showcase the tab design.

Aesthetics of the template

While engaging content is a single aspect of the email templates, aesthetics of the same holds equal importance. Thus, besides focusing on the engaging layout as well as the content, it is suggested to give proper attention to the beauty of your email template. It will play an important role in attracting the clients’ attention. 

The future of email template design is much brighter as the approach is going to be there as an important part of communication between the clients and the service providers. With the changes that have been listed here, the approach is going to be in vogue for years.    

Get a well versed email template design service from: EmailChopper

Tuesday, 3 November 2015

Understanding The Basics Of Responsive Email Templates Design

Responsive email templates design is the new buzz today and the technique is getting a great recognition. As it is already known that responsiveness makes templates scalable over different devices, it also provides fluidity to the layout of the same. The number of email as well as templates being opened over the mobile phones is increasing and thus, the approach is becoming one favourite for the developers.

When designing responsive templates, the role of fluid as well as scalable design cannot be ignored. Let’s explore these two elements in detail.

Trending Now: Techniques to Improve Responsive Email Design

► Fluid Design

Similar to what has been termed as “liquid” layouts on the web, fluid images use percentage-based sizing so that the images may adapt to the size of the screen on which they are viewed. Fluid designs are very much similar to scalable ones. The latter has the advantage of having content flow that helps in filling the space over the screen. Because of this reason, fluid designs work the best for text-heavy layouts.

► Scalable Design

Scalable designs, as the name suggests, work the best on desktop as well as mobile devices. These designs use code so that table or image sizes can be adjusted. The code can also be utilized to display or hide content between the two platforms. Scalable designs are easy to implement. Scalable designs should always be large, text friendly, as well as readable for all screen sizes.

The use of both of the techniques that have been described here are the two basic elements of designing responsive images. These techniques need to be utilized well to build responsive email templates designs.

It is also important to provide unique user experience along with the responsive designs so that the users can have a great time while opening any of the templates. In order to provide this ultimate experience to the users, responsive designs have become a great choice for the marketers to encash the the popularity of their templates among the users. It is a great way for them to engage the audiences without making major efforts in composing responsive email templates designs.  

Get a well versed responsive email template design from EmailChopper

Tuesday, 13 October 2015

Email Copywriting: Commandments To Be Followed For A Perfect Copy

Email copywriting is not just an exercise in brevity but all about grabbing readers’ attention, selling the services, and closing the deal thereafter. Great email copies need to be engaging in approach and must remain successful in attracting the readers’ attention. It does not matter what are the products or the services that are being sold to the subscribers through effective email copywriting; you need to be consistent in the approach. Follow the commandments described here for effective email copywriting.

♦ Keep the content compact and clear for the subscribers

Email copies aim to target the subscribers to grab their attention towards the business. The job is easy to accomplish if the copy has been generated with simple but effective words. 

Remember, the subscribers are going to devote a few seconds to open and read the message and therefore, it is important to compose copies effectively.

♦ Provide clear message to the readers 

As readers will not consider reading the messages for more than a few second, which is why it is important for an email merchant to clarify the offer within first few lines. 

It will help the subscribers to make informed decision whether they are interested in the services. This will also make senders’ impression, which may further count for the success of the email copy.

♦ Appropriate call to action 

The importance of effective call to action cannot be ignored while providing effective email copywriting services. Call to action must be positioned on the top of the message so as to provide an easy way for the subscribers to get the services if they wish for the same. These action buttons should be a combination of short but compelling words. 

Offer benefits of getting the products/services

Subscribers are easy to attract towards a deal that is providing benefits to them. Thus, it is advised to provide the count of benefits of the products or the services and not the feature of the offerings in the email template. The former is an effective way of compelling the subscribers towards the services without making much efforts.

Avoid scrolling  

Scrolling the message may seem to be a daunting task for the subscribers and to avoid the same, it has been been advised to keep the content as short as possible. Scrolling may affect the impact and the effectiveness of the message on the readers, which cannot be accepted. Thus, try out the approach to remain successful while composing the message.  

Write your message in the second person 

Making use of “you” instead of “we” in your email copywriting will help the readers establish a better connection with the services. With such a connection, readers are easy to drive towards the offer without making much efforts for the same. Keeping the above mentioned points in the mind, it becomes an easy job for the email merchants to draft the copy with an engaging approach to impel their clients’ interest into the business.    

Get a well versed email copywriting service from EmailChopper

Friday, 28 August 2015

How To Get The Best Email Template Design From Service Providers

In order to get the best email template design from the service providers, instruct them accordingly. Clear instructions from your end not only save your valuable time, but also the efforts of the service providers. To get the successful results, it is important that services have been chosen from a reliable company that has good years of experience in providing the related services. The requirements differ with the client base that is to be served and the type of business the company is indulged into. Therefore, it is very important to serve the template service provider with the relevant business information. 

When it comes to providing business information, serve the provider with the following details:
  1. Detailed business portfolio
  2. The services business firm offers
  3. Unique business features  
  4. Industry the firm belongs to
All these elements are essential to be known to the service provider in order to create an engaging email template design. The design is usually created from the scratch; however, the blend of all these elements into the template can draw in clients’ attention into the business. This can be an extended benefit of sending the templates to the clients.

When it comes to creating an engaging design for the template, the foremost element that should be addressed properly is the look. The look of your template will count for the first impression that is being made on the clients. Therefore, it needs to be engaging in the design and other factors as well. Besides design, the content of the template also matters. However, to get the best services, it is always good to discuss the following elements with the service provider. 
  • The things to be included in the template
  • A brief detail of the services the company provides
  • Why the clients are receiving the email template
  • The benefits for the subscribers 
The subscribers will really love to get the services of something that is providing benefits to them. Adding the list of advantages for the clients may serve in the success of the email template design. The design should have the responsive element incorporated into the template so that it can ideally be loaded on different devices, irrespective of the size of the gadgets. As it has become a common practice to open emails on the mobile, theresponsive element would allow the design to land well over any of the platforms. 

Keeping in mind the aforementioned suggestions, it becomes an easier task to get the best email template design from EmailChopper. The entire business information would help the service providers to create functional designs.    

Tuesday, 4 August 2015

Bootstrap Email Templates: Why Going Responsive is Essential

Creating responsive Bootstrap email templates is important as a number of users now use their smartphones to access mails.

The number of mobile users is increasing and so is the approach of developing responsive Bootstrap email templates. Now more and more users find it easy to access the mails through their mobiles, which is one of the most important aspects to consider while designing templates with this powerful framework. As a framework, Bootstrap is dynamic that enables front-end developers to create professional and high quality templates. The platform is also excellent as it helps in the development of flexible responsive layouts that look exceptional over desktops, tablets as well as on mobile phones. 

Since its inception, Bootstrap has been used to create templates and themes that work well over publishing platforms like WordPress, Joomla, etc. Templates that are created with the help of this superb framework are popular because of the following reasons:
  • Bootstrap enables speedy development of web apps, websites and templates.
  • When compared to other frameworks, it is one of the most mature frameworks with the largest user base.
  • Responsive web design is the future of email marketing and most especially email templates; hence, the platform can be utilized dynamically to create mobile-friendly templates.
  • Email templates built over this framework can be customized as per the specific requirements.
  • Bootstrap can also be used to develop cross-browser compatible email templates that ensure template’s success over different browsers.
  • The multiple elements of a website or a template such as headings, images, tables, codes, etc. can easily be simplified with the use of Bootstrap framework.  

Customers no longer accept solutions that ignore mobile users. This is one of the important considerations to be noted by web owners as well as developers who are indulged in template creation jobs. Addressing the needs of the audiences is always important to remain ahead of the competitors in the business. Moreover, creating responsive Bootstrap templates will help the customers check it at any point of time as they will always carry their smartphones along with them. Emails are a great communication medium and if they have the right blend of responsive feature, they can easily promise the success of the email campaign.

Bootstrap email templates are available for free over the internet. For getting templates according to the desired specifications, it is considered the best to take the services of experienced companies. Such companies can greatly help in the creation of the templates with the use of Bootstrap framework that suits the best to the requirements. 

Get a well versed Bootstrap Email Template from EmailChopper

Wednesday, 22 July 2015

Why You Should Create Responsive Email Templates Design

The importance of responsive email templates design is growing because of the expanding number of subscribers who read the email on tablet, iPhone or similar devices.

Creating responsive email templates design is one of the ground rules today as a growing number of subscribers are likely to read the email template over their phones. It means that designers must create templates that are easy to display over mobile devices besides optimally loading on email clients. If facts are to be believed, mobile email client usage will soon eclipse both the webmail and desktop clients. It further means that offering a less-than-optimal reading experience on the small screens may not be excepted by the readers. This could lead to decreased response rate that is an ultimate loss to the email campaign.

To help you tackle successfully from this problem, we have coupled some of the ways that could help you make out the most to support responsive email templates design.
  • Design templates that could equally load on diverse mobile sets

All the email clients are not designed equally; therefore, the pattern and the layout of the templates may vary with different email clients. Because of this reason, it is always good to choose 650 pixels width for a template to remain on the safer side. This approach can help you design a template that easily loads on different email clients.
  • The right use of links and buttons over the template

Links and buttons have a minimum target area of 44*44 pixels. Hence, try to consider this suggestion while designing email templates. If your email template displays clouds of tiny links over a phone, it won’t attract even a small percentage of the users to view the same. It is an ultimate loss to the email campaigning initiative.
  • Try to keep the subject and message a concise piece of information

Scrolling on a touch screen is not as simple as doing the same over the desktop screen with the help of a mouse. Hence, it is recommended to keep the template message a crisp and effective piece of information so that the user may not need to scroll all around to read the message.
  • Make the use of single-column layout

Single-column layouts works best on mobile devices. They are easier to read and to navigate by the reader. A rich reading experience will always push your reader to subscribe for the services, which in turn will benefit the business. Hence, keep in mind to make use of single-column layouts.

Besides creating responsive email templates design with the help of above-mentioned points, the content and display should also be given equal attention. It will help the template to create success stories in the promotional email campaign.

Wednesday, 15 July 2015

PSD To MailChimp Conversion Boosts Email Marketing Possibilities

PSD to MailChimp template conversion helps online businesses thrive successfully in today’s cut-throat email marketing campaign. Making a prominent place for your online business over the internet is not a child’s play today. You need to be aware with the latest innovations and techniques that are emerging in the concerned arena. The success of a business over the internet can only be promised if there is an effective email marketing campaign designed for the same. Moreover, to enhance the success of such campaigns, it is great  to reply on PSD design to functional MailChimp template conversion. Such a campaign would help gain customers’ attention towards a business.

Today, the email marketing campaign requirements of businesses are not similar as of the early days. The audiences have changed and so is the marketing approach. Today, a product not only needs to showcase its efficiency but also its importance either in customer’s life or in his business. With PSD to MailChimp conversion, a business owner has the opportunity to create functional templates that speak out loudly the features of the trade. This kind of a conversion is the best way to convert designs into flexible email templates. One more thing that should be kept in notice is to create responsive templates, so that they can have compatibility with major email clients such as Yahoo, Google, Thunderbird etc.

This kind of conversion offers a bunch of benefits. Take a look on the advantages:

  • It helps quicken the email sending process as all that a sender needs to do is to set the recipients’ email id and press the send button.
  • The technique helps the user to structure the quality of the content.
  • The technique is also outstanding as it makes way to maintain the consistency of the content.
  • Template customization technique offers an easy to tailor-make the template.
MailChimp has become a renowned email platform all around the world. The popularity of this platform can be guessed with the number of people (that goes around 6 million) who are using this technique. Hence, your business can also get benefited with this technique. Blending the responsive element over this platform would offer additional benefits. MailChimp comes with amazing analytics functionality and with such kind of conversion, a business owner can get the information about how the email marketing is going in metrics form.  
MailChimp accepts the CSS3 and HTML5 language and helps to convert the tag elements defined by these web languages into email content. The PSD to MailChimp conversion technique has come as a revolution in the email marketing technique that enhances the email marketing possibilities of a business campaign.