Wednesday, 22 July 2015

Why You Should Create Responsive Email Templates Design

The importance of responsive email templates design is growing because of the expanding number of subscribers who read the email on tablet, iPhone or similar devices.

Creating responsive email templates design is one of the ground rules today as a growing number of subscribers are likely to read the email template over their phones. It means that designers must create templates that are easy to display over mobile devices besides optimally loading on email clients. If facts are to be believed, mobile email client usage will soon eclipse both the webmail and desktop clients. It further means that offering a less-than-optimal reading experience on the small screens may not be excepted by the readers. This could lead to decreased response rate that is an ultimate loss to the email campaign.

To help you tackle successfully from this problem, we have coupled some of the ways that could help you make out the most to support responsive email templates design.
  • Design templates that could equally load on diverse mobile sets

All the email clients are not designed equally; therefore, the pattern and the layout of the templates may vary with different email clients. Because of this reason, it is always good to choose 650 pixels width for a template to remain on the safer side. This approach can help you design a template that easily loads on different email clients.
  • The right use of links and buttons over the template

Links and buttons have a minimum target area of 44*44 pixels. Hence, try to consider this suggestion while designing email templates. If your email template displays clouds of tiny links over a phone, it won’t attract even a small percentage of the users to view the same. It is an ultimate loss to the email campaigning initiative.
  • Try to keep the subject and message a concise piece of information

Scrolling on a touch screen is not as simple as doing the same over the desktop screen with the help of a mouse. Hence, it is recommended to keep the template message a crisp and effective piece of information so that the user may not need to scroll all around to read the message.
  • Make the use of single-column layout

Single-column layouts works best on mobile devices. They are easier to read and to navigate by the reader. A rich reading experience will always push your reader to subscribe for the services, which in turn will benefit the business. Hence, keep in mind to make use of single-column layouts.

Besides creating responsive email templates design with the help of above-mentioned points, the content and display should also be given equal attention. It will help the template to create success stories in the promotional email campaign.

Wednesday, 15 July 2015

PSD To MailChimp Conversion Boosts Email Marketing Possibilities

PSD to MailChimp template conversion helps online businesses thrive successfully in today’s cut-throat email marketing campaign. Making a prominent place for your online business over the internet is not a child’s play today. You need to be aware with the latest innovations and techniques that are emerging in the concerned arena. The success of a business over the internet can only be promised if there is an effective email marketing campaign designed for the same. Moreover, to enhance the success of such campaigns, it is great  to reply on PSD design to functional MailChimp template conversion. Such a campaign would help gain customers’ attention towards a business.

Today, the email marketing campaign requirements of businesses are not similar as of the early days. The audiences have changed and so is the marketing approach. Today, a product not only needs to showcase its efficiency but also its importance either in customer’s life or in his business. With PSD to MailChimp conversion, a business owner has the opportunity to create functional templates that speak out loudly the features of the trade. This kind of a conversion is the best way to convert designs into flexible email templates. One more thing that should be kept in notice is to create responsive templates, so that they can have compatibility with major email clients such as Yahoo, Google, Thunderbird etc.

This kind of conversion offers a bunch of benefits. Take a look on the advantages:

  • It helps quicken the email sending process as all that a sender needs to do is to set the recipients’ email id and press the send button.
  • The technique helps the user to structure the quality of the content.
  • The technique is also outstanding as it makes way to maintain the consistency of the content.
  • Template customization technique offers an easy to tailor-make the template.
MailChimp has become a renowned email platform all around the world. The popularity of this platform can be guessed with the number of people (that goes around 6 million) who are using this technique. Hence, your business can also get benefited with this technique. Blending the responsive element over this platform would offer additional benefits. MailChimp comes with amazing analytics functionality and with such kind of conversion, a business owner can get the information about how the email marketing is going in metrics form.  
MailChimp accepts the CSS3 and HTML5 language and helps to convert the tag elements defined by these web languages into email content. The PSD to MailChimp conversion technique has come as a revolution in the email marketing technique that enhances the email marketing possibilities of a business campaign.

Thursday, 2 July 2015

The Fundamentals Of HTML Email Templates Design

HTML email templates design have come up a long way since the inception of the technology. Emails are a successful medium of communication from the time they were introduced. However, coding an HTML email is fun if you are acquainted with the techniques of the same. Otherwise, it can prove to be a tiring task that will consume your time without any productivity. Unlike the old trend of coding a web page, now HTML emails need to display well on phones and tablet screens. Creating a responsive email template is the need of the hour.

There are a number of email software tools that display the same email in different ways. The variables change with reader’s preference of reading the email. For example, the width at which the reader has sized his window for reading an email changes the appearance of the mail for that particular window.

No matter whatever preference you choose to develop the HTML email, try to keep these fundamental concepts in your mind.
  • Use of table to control the design: It is advised to make use of HTML tables as it will help you control the designed layout. However, you may be habitual to use CSS layout for the web page; however, this approach is not going to help you create effective template design.
  • Use inline CSS: Inline CSS such as background colors and fonts can be used to control other presentation elements with the HTML email templates design that are being created.
  • Coding for phones and tablets: Most of the people read emails on their smartphones that has made it imperative for designers to create responsive emails. These mails are easy to open and operate over the smartphones.
A great number of people prefer HTML over text for a number of reasons. One of the most important reasons being the creative layout of the email. The presentation style can also be made professional in terms of its appearance. With such an approach, it gets easy to entice the prospective customer to read and reply to the HTML email templates design. In addition to this, the template can be made live by stuffing a variety of colors in the template.

Thursday, 11 June 2015

PSD To MailChimp Templates: Popular Email Campaign Technique

PSD to MailChimp conversion can boost your email campaign by providing some of the best features to your template. If you are among the business owners, you must know the importance of business templates for the promotion of your business goods. Moreover, when it comes to converting photoshopped design into MailChimp templates, it is the best to hire services of a renowned company for the same. By using template creation techniques in MailChimp it is effortless to create a number of functional designs that are sure to attract readers towards the template.

The most important thing that must be kept into the mind while designing a template in the MailChimp is the use of standard fonts. You should neither make use of too large fonts nor stick to tiny versions. The ultimate aim of PSD to MailChimp conversion is to offer a functional template for the best viewing experience and therefore avoid using fonts that are smaller than 10 pixels in size. If your business audience does not like the fonts or any other aspect of the template, it is directly going to affect the sales of the business. Hence, don’t let your success chance go with a poor font design.

There is no doubt that such a conversion technique can help in blending a number of features into your template; however, it is always good to keep things simple over the designed template. We advise including CAN-SPAM information in the footer of the design. It is also good to limit the editable space in the newly created template.

PSD to MailChimp conversion is an ultimate way to showcase the services of a business in an attractive theme. If designs and the content are blended correctly, they can help to persuade the audience towards the services of the business. Hence, utilize the opportunity in the best possible way to increase the number of loyal business audience. This will boost the business sales and ultimately the profit of your trade.

Monday, 11 May 2015

Keys To Keep In Mind While Creating HTML Email Templates Design

The ultimate destination of an email is the inbox and not the spam. For this, it is important to create HTML email templates design so that your email campaign gets successful and the mail reaches safely to the targeted audiences. In this ever increasing technological world, creating an effective email has become an easy task by taking help of the web designing companies. These companies will offer you customized design to let you get an effective template for the promotion of your business. You can always hire these companies, however, it is always good to have the required knowledge with you. Here are some of the key points that are important to keep in the mind while designing such a template.
  • Design for a horizontal preview pane: It is obvious that a number of people will view your email on a horizontal preview pane on different browsers. According to a recent study, the average size of horizontal preview pane is 638*86 pixels, this means that your email template should not be more than 638 pixels wide.
  • Define images and links: It is always recommended defining the size of images while you embed these into an email. This means that you need to define the width and height of the image in the HTML code. If it is not done properly, the layout of the template will break.
  • Keep things short and simple: People do not read your email but scan it suddenly. Therefore, it is advised to make your template with bold heading and then stuff the body with short content. Your email template is not a web page that people will read with patience. Hence, provide them something that interests them.
Besides, sticking to these points, templates designed with creativity can also attract your user towards the mail. Technical knowledge is equally important to design these custom templates. Thus, it is the best to take services of experienced web designing companies to create HTML email templates design. For more details visit :

Thursday, 24 April 2014

Opt EmailChopper for Email Copywriting Service to Attract Customers

A compelling email copywriting is all about making the great impression quickly on your readers while being effective with the available space.

21-April-2014, USA- An email copy must not only be impactful, but should also meet the latest industry standards. We at EmailChopper, an established email copywriting service provider, understand that an email copy is a better chance to enhance click-through and provide an opportunity to communicate with the customers. We know that email copywriting is a specialized talent, when it comes to modifying an existing content or creating an excellent strategy for original content. Tone, message sequencing & strong Calls-To-Action need to be tailored for every business & custom-made for the targeted audience.

How Professional Email Copywriter Can Boost Your Profits & Save Your Time While Reducing Expenses!

  • Our skilled copywriters understand your requirements & perceptions and then, work towards the clients’ satisfaction by creating appealing content that compels readers to take required action.
  • Invest sufficient time in understanding your company’s vision, brand image, products and culture.
  • We ensure that our email content is capable of grabbing the customer’s attention within the first few seconds.
  • Our talented copywriters work dedicatedly and efficiently to create impressive content, which helps you develop long-lasting relationship with your customers.
  • Every email is highly-customized and personalized to suit your unique business needs. We work on customizing the content, images, links, language, word, colors and layouts that work for your specific brand in the best manner.

We have a team of creative copywriters that build innovative and unique content from the scratch. Completely understanding the customer’s psyche, we at EmailChopper produce remarkable content with making a perfect mix of notion as well as creativity in words. Our professional writers can efficiently develop content for entire range of email campaigns, like invitations, Flyers, newsletters, catalogues, E-advertisement aspects, personalized & formal letters and all the promotional content. We carry out thorough research first to understand our clients’ requirements and follow market guidelines to build out-of-the-box content that help them attract more and more customers and hence, increase sales.

Thursday, 28 November 2013

Top Ten Tips For An Effective Email Copywriting - Infographic

Email copywriting is an important aspect that actually does email marketing. Excellent articles, Interesting editors and powerful brand are enough to encourage readers to join your email list. The quality of email content is one of the main factors that determine the success or failure of email marketing campaign.  An email copywriting is an art and this fact makes it different from other forms of business writing.

No matter, whatever you are selling, marketers must always follow certain golden rules of B2B email marketing. An effective email is able to grab the reader’s attention, sell the offer and successfully closes the deal. Whether you are a beginner or a seasoned writer, it is always substantial to excel your editorial skills and make sure that you use valuable information in your email marketing communications.

We have put together some noteworthy email copywriting tips that will help you  create fascinating copy that engages your readers, express business message and creates an efficient calls for action:

Created By: Email Chopper Team


Good email copywriting is within your reach. Keep the above discussed tips in mind to write great copy that will definitely help your readers comprehend your offer and respond to your email campaign. This tactful writing ultimately gives you success as an email marketer.

If you want to get some more information regarding Email Chopper services, visit EmailChopper.