HTML email templates design have come up a long way since the inception of the technology. Emails are a successful medium of communication from the time they were introduced. However, coding an HTML email is fun if you are acquainted with the techniques of the same. Otherwise, it can prove to be a tiring task that will consume your time without any productivity. Unlike the old trend of coding a web page, now HTML emails need to display well on phones and tablet screens. Creating a responsive email template is the need of the hour.
There are a number of email software tools that display the same email in different ways. The variables change with reader’s preference of reading the email. For example, the width at which the reader has sized his window for reading an email changes the appearance of the mail for that particular window.
No matter whatever preference you choose to develop the HTML email, try to keep these fundamental concepts in your mind.
- Use of table to control the design: It is advised to make use of HTML tables as it will help you control the designed layout. However, you may be habitual to use CSS layout for the web page; however, this approach is not going to help you create effective template design.
- Use inline CSS: Inline CSS such as background colors and fonts can be used to control other presentation elements with the HTML email templates design that are being created.
- Coding for phones and tablets: Most of the people read emails on their smartphones that has made it imperative for designers to create responsive emails. These mails are easy to open and operate over the smartphones.
A great number of people prefer HTML over text for a number of reasons. One of the most important reasons being the creative layout of the email. The presentation style can also be made professional in terms of its appearance. With such an approach, it gets easy to entice the prospective customer to read and reply to the HTML email templates design. In addition to this, the template can be made live by stuffing a variety of colors in the template.