Tuesday, 12 January 2016

A Light On The Current Trends In Email Template Design

A lot of changes have come in the approach of creating email template design. These templates have successfully played their roles of communicating messages of the service providers to the clients. With a number of changes that have come along the designing aspect, the approach for creating these designs has also changed a bit from older times to today’s modern day. In this write-up, we are going to throw some light on the designing aspects that are currently in use.

The changes have come to cope up with today’s modern users’ habits that have gone all digital today. Here are the approaches that are currently in use:

♦ The use of responsive layout

The advent of smatrphones has urged developers to work on responsive layouts when it comes to developing email templates design As people are liking the approach of checking templates and other emails from the service providers on their smartphones, it is now a necessity for the developers to develop responsive layouts for email templates.

♦ Well-defined hyperlinks

Some templates are created with the purpose of redirecting the readers to the websites. The approach can be set well by incorporating well-defined hyperlinks on the templates. It is also important to keep into the mind that newsletters with too many links on them won’t look visually striking and it is recommended to use these links quite professionally.

♦ Less is more

Today’s users do not have the time to check out the details of every template sent to their them. Thus, it is recommendable to say as more as possible with fewer words by highlighting the details more prominently. As users have got a little time to read on the template. Thus, make your approach an engaging one.

The aforementioned ideas are trending currently for email template design approaches. A number of service providers are enriching their current users’ base with these techniques. Therefore, if you are also looking out to get the clients’ attention, keep on experimenting with the ideas that have been summed up here.

Get a versatile email template design. Get a well versed email template design service from : EmailChopper 

Friday, 4 December 2015

Benefits That Additionally Come With Custom Email Templates Design

Custom email templates design is a great way to be in the touch of the existing and potential customers. It also helps companies and the service providers disseminate related business news to the clients in the most professional manner. However, there are times when companies and professionals need to send customized templates to the clients. Here comes the importance of custom templates.

Custom templates are able to offer consistently great experience to the clients. They can also be designed to match up to the brand identity. For the same, it is important to choose an experienced service provider. These companies will provide you services to suit the specific needs of custom email templates design with:  

Custom Color And Layout

These are the two important aspects that can be customized while designing the template for custom business needs. The layout can be made attractive to bring the attention of the clients towards the services. Colors that suit the eyeballs, on the other hand, can also be used for a sophisticated appearance.   

Use Of Images

Images can create a greater impact on the onlooker and thus, they are important to include in the templates. However, they must be designed sensibly in order to let the design adjust well with the content of the template. Images must have the colors that are soothing and attractive at the same time.   

Designing With A Responsive Approach

It is one of the most prominent needs today to design templates with responsiveness in the action. This helps the template scale well over the smartphones or other similar devices. Users are finding it a better option to open their templates on the smart devices and therefore, to offer exceptional user experience, responsiveness is must.  

Custom email templates design created by keeping the following tips in the mind can help companies get the most out the efforts that have been put to design and circulate the templates among the prospects or the loyal business clients.   

Get a well versed email template from : EmailChopper

Thursday, 26 November 2015

Email Template Design: Let’s Discover More About Its Future

Email template design has served as an exceptional medium of communication between users and the service providers. Moreover, the approach in the designing has changed a lot over the past years and today, it is practiced and developed with responsiveness in action. In the past decades, marketers refuse to think of the designs beyond the use of tables and inline styles. 

As the requirements from the clients started growing, there came a number of trends in the template designing that somewhat changed the techniques of email marketing. Template designers also pushed the boundaries of designing the new patterns that are still in the action. Today, the designing of templates is mostly based on the fact that:

Users must have an exceptional experience while viewing the template

To offer the best experience to the users, today, email templates carry the perfect blend of professionalism as well as the new techniques in the right proportion. For providing outstanding services, email templates need to have an attractive but professional layout, engaging content, as well as exciting news or offers for the clients.   

The template design should appear is such a way so that is easy to view across all the platforms 

Here comes the importance of the responsiveness in action. Including the responsive element into the email templates will ensure their success across all the platforms. In today’s scenario, it is most important for email templates to load well on a range of platform irrespective of the size of the device. Therefore, including the responsiveness will fulfill the same.  

While there is no doubt that the fundamentals of the email template design (have remained unchanged, there is actually no limit on what can still be done with the designing. With a little more creativity, planning, and lots of testing, the approach of email designing can today be changed to a great extent. 

Here are some ideas listed below that can impact the email template design in the future.

Use of tabs in the email template

Some of the email template providers have started using tabs in their designs to help users land to the category of their choice. By incorporating different tapping options into the email templates, it can become an easy job for the service provider to get users’ click on the desired pages. Here is an example to showcase the tab design.

Aesthetics of the template

While engaging content is a single aspect of the email templates, aesthetics of the same holds equal importance. Thus, besides focusing on the engaging layout as well as the content, it is suggested to give proper attention to the beauty of your email template. It will play an important role in attracting the clients’ attention. 

The future of email template design is much brighter as the approach is going to be there as an important part of communication between the clients and the service providers. With the changes that have been listed here, the approach is going to be in vogue for years.    

Get a well versed email template design service from: EmailChopper

Tuesday, 3 November 2015

Understanding The Basics Of Responsive Email Templates Design

Responsive email templates design is the new buzz today and the technique is getting a great recognition. As it is already known that responsiveness makes templates scalable over different devices, it also provides fluidity to the layout of the same. The number of email as well as templates being opened over the mobile phones is increasing and thus, the approach is becoming one favourite for the developers.

When designing responsive templates, the role of fluid as well as scalable design cannot be ignored. Let’s explore these two elements in detail.

Trending Now: Techniques to Improve Responsive Email Design

► Fluid Design

Similar to what has been termed as “liquid” layouts on the web, fluid images use percentage-based sizing so that the images may adapt to the size of the screen on which they are viewed. Fluid designs are very much similar to scalable ones. The latter has the advantage of having content flow that helps in filling the space over the screen. Because of this reason, fluid designs work the best for text-heavy layouts.

► Scalable Design

Scalable designs, as the name suggests, work the best on desktop as well as mobile devices. These designs use code so that table or image sizes can be adjusted. The code can also be utilized to display or hide content between the two platforms. Scalable designs are easy to implement. Scalable designs should always be large, text friendly, as well as readable for all screen sizes.

The use of both of the techniques that have been described here are the two basic elements of designing responsive images. These techniques need to be utilized well to build responsive email templates designs.

It is also important to provide unique user experience along with the responsive designs so that the users can have a great time while opening any of the templates. In order to provide this ultimate experience to the users, responsive designs have become a great choice for the marketers to encash the the popularity of their templates among the users. It is a great way for them to engage the audiences without making major efforts in composing responsive email templates designs.  

Get a well versed responsive email template design from EmailChopper

Tuesday, 13 October 2015

Email Copywriting: Commandments To Be Followed For A Perfect Copy

Email copywriting is not just an exercise in brevity but all about grabbing readers’ attention, selling the services, and closing the deal thereafter. Great email copies need to be engaging in approach and must remain successful in attracting the readers’ attention. It does not matter what are the products or the services that are being sold to the subscribers through effective email copywriting; you need to be consistent in the approach. Follow the commandments described here for effective email copywriting.

♦ Keep the content compact and clear for the subscribers

Email copies aim to target the subscribers to grab their attention towards the business. The job is easy to accomplish if the copy has been generated with simple but effective words. 

Remember, the subscribers are going to devote a few seconds to open and read the message and therefore, it is important to compose copies effectively.

♦ Provide clear message to the readers 

As readers will not consider reading the messages for more than a few second, which is why it is important for an email merchant to clarify the offer within first few lines. 

It will help the subscribers to make informed decision whether they are interested in the services. This will also make senders’ impression, which may further count for the success of the email copy.

♦ Appropriate call to action 

The importance of effective call to action cannot be ignored while providing effective email copywriting services. Call to action must be positioned on the top of the message so as to provide an easy way for the subscribers to get the services if they wish for the same. These action buttons should be a combination of short but compelling words. 

Offer benefits of getting the products/services

Subscribers are easy to attract towards a deal that is providing benefits to them. Thus, it is advised to provide the count of benefits of the products or the services and not the feature of the offerings in the email template. The former is an effective way of compelling the subscribers towards the services without making much efforts.

Avoid scrolling  

Scrolling the message may seem to be a daunting task for the subscribers and to avoid the same, it has been been advised to keep the content as short as possible. Scrolling may affect the impact and the effectiveness of the message on the readers, which cannot be accepted. Thus, try out the approach to remain successful while composing the message.  

Write your message in the second person 

Making use of “you” instead of “we” in your email copywriting will help the readers establish a better connection with the services. With such a connection, readers are easy to drive towards the offer without making much efforts for the same. Keeping the above mentioned points in the mind, it becomes an easy job for the email merchants to draft the copy with an engaging approach to impel their clients’ interest into the business.    

Get a well versed email copywriting service from EmailChopper

Friday, 28 August 2015

How To Get The Best Email Template Design From Service Providers

In order to get the best email template design from the service providers, instruct them accordingly. Clear instructions from your end not only save your valuable time, but also the efforts of the service providers. To get the successful results, it is important that services have been chosen from a reliable company that has good years of experience in providing the related services. The requirements differ with the client base that is to be served and the type of business the company is indulged into. Therefore, it is very important to serve the template service provider with the relevant business information. 

When it comes to providing business information, serve the provider with the following details:
  1. Detailed business portfolio
  2. The services business firm offers
  3. Unique business features  
  4. Industry the firm belongs to
All these elements are essential to be known to the service provider in order to create an engaging email template design. The design is usually created from the scratch; however, the blend of all these elements into the template can draw in clients’ attention into the business. This can be an extended benefit of sending the templates to the clients.

When it comes to creating an engaging design for the template, the foremost element that should be addressed properly is the look. The look of your template will count for the first impression that is being made on the clients. Therefore, it needs to be engaging in the design and other factors as well. Besides design, the content of the template also matters. However, to get the best services, it is always good to discuss the following elements with the service provider. 
  • The things to be included in the template
  • A brief detail of the services the company provides
  • Why the clients are receiving the email template
  • The benefits for the subscribers 
The subscribers will really love to get the services of something that is providing benefits to them. Adding the list of advantages for the clients may serve in the success of the email template design. The design should have the responsive element incorporated into the template so that it can ideally be loaded on different devices, irrespective of the size of the gadgets. As it has become a common practice to open emails on the mobile, theresponsive element would allow the design to land well over any of the platforms. 

Keeping in mind the aforementioned suggestions, it becomes an easier task to get the best email template design from EmailChopper. The entire business information would help the service providers to create functional designs.    

Tuesday, 4 August 2015

Bootstrap Email Templates: Why Going Responsive is Essential

Creating responsive Bootstrap email templates is important as a number of users now use their smartphones to access mails.

The number of mobile users is increasing and so is the approach of developing responsive Bootstrap email templates. Now more and more users find it easy to access the mails through their mobiles, which is one of the most important aspects to consider while designing templates with this powerful framework. As a framework, Bootstrap is dynamic that enables front-end developers to create professional and high quality templates. The platform is also excellent as it helps in the development of flexible responsive layouts that look exceptional over desktops, tablets as well as on mobile phones. 

Since its inception, Bootstrap has been used to create templates and themes that work well over publishing platforms like WordPress, Joomla, etc. Templates that are created with the help of this superb framework are popular because of the following reasons:
  • Bootstrap enables speedy development of web apps, websites and templates.
  • When compared to other frameworks, it is one of the most mature frameworks with the largest user base.
  • Responsive web design is the future of email marketing and most especially email templates; hence, the platform can be utilized dynamically to create mobile-friendly templates.
  • Email templates built over this framework can be customized as per the specific requirements.
  • Bootstrap can also be used to develop cross-browser compatible email templates that ensure template’s success over different browsers.
  • The multiple elements of a website or a template such as headings, images, tables, codes, etc. can easily be simplified with the use of Bootstrap framework.  

Customers no longer accept solutions that ignore mobile users. This is one of the important considerations to be noted by web owners as well as developers who are indulged in template creation jobs. Addressing the needs of the audiences is always important to remain ahead of the competitors in the business. Moreover, creating responsive Bootstrap templates will help the customers check it at any point of time as they will always carry their smartphones along with them. Emails are a great communication medium and if they have the right blend of responsive feature, they can easily promise the success of the email campaign.

Bootstrap email templates are available for free over the internet. For getting templates according to the desired specifications, it is considered the best to take the services of experienced companies. Such companies can greatly help in the creation of the templates with the use of Bootstrap framework that suits the best to the requirements. 

Get a well versed Bootstrap Email Template from EmailChopper