Why You Should Create Responsive Email Templates Design

The importance of responsive email templates design is growing because of the expanding number of subscribers who read the email on tablet, iPhone or similar devices.

Creating responsive email templates design is one of the ground rules today as a growing number of subscribers are likely to read the email template over their phones. It means that designers must create templates that are easy to display over mobile devices besides optimally loading on email clients. If facts are to be believed, mobile email client usage will soon eclipse both the webmail and desktop clients. It further means that offering a less-than-optimal reading experience on the small screens may not be excepted by the readers. This could lead to decreased response rate that is an ultimate loss to the email campaign.

To help you tackle successfully from this problem, we have coupled some of the ways that could help you make out the most to support responsive email templates design.

• Design templates that could equally load on diverse mobile sets

All the email clients are not designed equally; therefore, the pattern and the layout of the templates may vary with different email clients. Because of this reason, it is always good to choose 650 pixels width for a template to remain on the safer side. This approach can help you design a template that easily loads on different email clients.

• The right use of links and buttons over the template

Links and buttons have a minimum target area of 44*44 pixels. Hence, try to consider this suggestion while designing email templates. If your email template displays clouds of tiny links over a phone, it won’t attract even a small percentage of the users to view the same. It is an ultimate loss to the email campaigning initiative.

• Try to keep the subject and message a concise piece of information

Scrolling on a touch screen is not as simple as doing the same over the desktop screen with the help of a mouse. Hence, it is recommended to keep the template message a crisp and effective piece of information so that the user may not need to scroll all around to read the message.

• Make the use of single-column layout

Single-column layouts works best on mobile devices. They are easier to read and to navigate by the reader. A rich reading experience will always push your reader to subscribe for the services, which in turn will benefit the business. Hence, keep in mind to make use of single-column layouts.

Besides creating responsive email templates design with the help of above-mentioned points, the content and display should also be given equal attention. It will help the template to create success stories in the promotional email campaign.

PSD To MailChimp Conversion Boosts Email Marketing Possibilities

PSD to MailChimp template conversion helps online businesses thrive successfully in today’s cut-throat email marketing campaign. Making a prominent place for your online business over the internet is not a child’s play today. You need to be aware with the latest innovations and techniques that are emerging in the concerned arena. The success of a business over the internet can only be promised if there is an effective email marketing campaign designed for the same. Moreover, to enhance the success of such campaigns, it is great  to reply on PSD design to functional MailChimp template conversion. Such a campaign would help gain customers’ attention towards a business.

Today, the email marketing campaign requirements of businesses are not similar as of the early days. The audiences have changed and so is the marketing approach. Today, a product not only needs to showcase its efficiency but also its importance either in customer’s life or in his business. With PSD to MailChimp conversion, a business owner has the opportunity to create functional templates that speak out loudly the features of the trade. This kind of a conversion is the best way to convert designs into flexible email templates. One more thing that should be kept in notice is to create responsive templates, so that they can have compatibility with major email clients such as Yahoo, Google, Thunderbird etc.

This kind of conversion offers a bunch of benefits. Take a look on the advantages:

• It helps quicken the email sending process as all that a sender needs to do is to set the recipients’ email id and press the send button.
• The technique helps the user to structure the quality of the content.
• The technique is also outstanding as it makes way to maintain the consistency of the content.
• Template customization technique offers an easy to tailor-make the template.

MailChimp has become a renowned email platform all around the world. The popularity of this platform can be guessed with the number of people (that goes around 6 million) who are using this technique. Hence, your business can also get benefited with this technique. Blending the responsive element over this platform would offer additional benefits. MailChimp comes with amazing analytics functionality and with such kind of conversion, a business owner can get the information about how the email marketing is going in metrics form.  

MailChimp accepts the CSS3 and HTML5 language and helps to convert the tag elements defined by these web languages into email content. The PSD to MailChimp conversion technique has come as a revolution in the email marketing technique that enhances the email marketing possibilities of a business campaign.

The Fundamentals Of HTML Email Templates Design

HTML email templates design have come up a long way since the inception of the technology. Emails are a successful medium of communication from the time they were introduced. However, coding an HTML email is fun if you are acquainted with the techniques of the same. Otherwise, it can prove to be a tiring task that will consume your time without any productivity. Unlike the old trend of coding a web page, now HTML emails need to display well on phones and tablet screens. Creating a responsive email template is the need of the hour.

There are a number of email software tools that display the same email in different ways. The variables change with reader’s preference of reading the email. For example, the width at which the reader has sized his window for reading an email changes the appearance of the mail for that particular window.

No matter whatever preference you choose to develop the HTML email, try to keep these fundamental concepts in your mind.

• Use of table to control the design: It is advised to make use of HTML tables as it will help you control the designed layout. However, you may be habitual to use CSS layout for the web page; however, this approach is not going to help you create effective template design.

• Use inline CSS: Inline CSS such as background colors and fonts can be used to control other presentation elements with the HTML email templates design that are being created.

• Coding for phones and tablets: Most of the people read emails on their smartphones that has made it imperative for designers to create responsive emails. These mails are easy to open and operate over the smartphones.

A great number of people prefer HTML over text for a number of reasons. One of the most important reasons being the creative layout of the email. The presentation style can also be made professional in terms of its appearance. With such an approach, it gets easy to entice the prospective customer to read and reply to the HTML email templates design. In addition to this, the template can be made live by stuffing a variety of colors in the template.