Thursday, 26 November 2015

Email Template Design: Let’s Discover More About Its Future

Email template design has served as an exceptional medium of communication between users and the service providers. Moreover, the approach in the designing has changed a lot over the past years and today, it is practiced and developed with responsiveness in action. In the past decades, marketers refuse to think of the designs beyond the use of tables and inline styles. 

As the requirements from the clients started growing, there came a number of trends in the template designing that somewhat changed the techniques of email marketing. Template designers also pushed the boundaries of designing the new patterns that are still in the action. Today, the designing of templates is mostly based on the fact that:

Users must have an exceptional experience while viewing the template

To offer the best experience to the users, today, email templates carry the perfect blend of professionalism as well as the new techniques in the right proportion. For providing outstanding services, email templates need to have an attractive but professional layout, engaging content, as well as exciting news or offers for the clients.   

The template design should appear is such a way so that is easy to view across all the platforms 

Here comes the importance of the responsiveness in action. Including the responsive element into the email templates will ensure their success across all the platforms. In today’s scenario, it is most important for email templates to load well on a range of platform irrespective of the size of the device. Therefore, including the responsiveness will fulfill the same.  

While there is no doubt that the fundamentals of the email template design (have remained unchanged, there is actually no limit on what can still be done with the designing. With a little more creativity, planning, and lots of testing, the approach of email designing can today be changed to a great extent. 

Here are some ideas listed below that can impact the email template design in the future.

Use of tabs in the email template

Some of the email template providers have started using tabs in their designs to help users land to the category of their choice. By incorporating different tapping options into the email templates, it can become an easy job for the service provider to get users’ click on the desired pages. Here is an example to showcase the tab design.

Aesthetics of the template

While engaging content is a single aspect of the email templates, aesthetics of the same holds equal importance. Thus, besides focusing on the engaging layout as well as the content, it is suggested to give proper attention to the beauty of your email template. It will play an important role in attracting the clients’ attention. 

The future of email template design is much brighter as the approach is going to be there as an important part of communication between the clients and the service providers. With the changes that have been listed here, the approach is going to be in vogue for years.    

Get a well versed email template design service from: EmailChopper

Tuesday, 3 November 2015

Understanding The Basics Of Responsive Email Templates Design

Responsive email templates design is the new buzz today and the technique is getting a great recognition. As it is already known that responsiveness makes templates scalable over different devices, it also provides fluidity to the layout of the same. The number of email as well as templates being opened over the mobile phones is increasing and thus, the approach is becoming one favourite for the developers.

When designing responsive templates, the role of fluid as well as scalable design cannot be ignored. Let’s explore these two elements in detail.

Trending Now: Techniques to Improve Responsive Email Design

► Fluid Design

Similar to what has been termed as “liquid” layouts on the web, fluid images use percentage-based sizing so that the images may adapt to the size of the screen on which they are viewed. Fluid designs are very much similar to scalable ones. The latter has the advantage of having content flow that helps in filling the space over the screen. Because of this reason, fluid designs work the best for text-heavy layouts.

► Scalable Design

Scalable designs, as the name suggests, work the best on desktop as well as mobile devices. These designs use code so that table or image sizes can be adjusted. The code can also be utilized to display or hide content between the two platforms. Scalable designs are easy to implement. Scalable designs should always be large, text friendly, as well as readable for all screen sizes.

The use of both of the techniques that have been described here are the two basic elements of designing responsive images. These techniques need to be utilized well to build responsive email templates designs.

It is also important to provide unique user experience along with the responsive designs so that the users can have a great time while opening any of the templates. In order to provide this ultimate experience to the users, responsive designs have become a great choice for the marketers to encash the the popularity of their templates among the users. It is a great way for them to engage the audiences without making major efforts in composing responsive email templates designs.  

Get a well versed responsive email template design from EmailChopper