Responsive email templates design is the new buzz today and the technique is getting a great recognition. As it is already known that responsiveness makes templates scalable over different devices, it also provides fluidity to the layout of the same. The number of email as well as templates being opened over the mobile phones is increasing and thus, the approach is becoming one favourite for the developers.
When designing responsive templates, the role of fluid as well as scalable design cannot be ignored. Let’s explore these two elements in detail.
Trending Now: Techniques to Improve Responsive Email Design
► Fluid Design
Similar to what has been termed as “liquid” layouts on the web, fluid images use percentage-based sizing so that the images may adapt to the size of the screen on which they are viewed. Fluid designs are very much similar to scalable ones. The latter has the advantage of having content flow that helps in filling the space over the screen. Because of this reason, fluid designs work the best for text-heavy layouts.
► Scalable Design
Scalable designs, as the name suggests, work the best on desktop as well as mobile devices. These designs use code so that table or image sizes can be adjusted. The code can also be utilized to display or hide content between the two platforms. Scalable designs are easy to implement. Scalable designs should always be large, text friendly, as well as readable for all screen sizes.
The use of both of the techniques that have been described here are the two basic elements of designing responsive images. These techniques need to be utilized well to build responsive email templates designs.
It is also important to provide unique user experience along with the responsive designs so that the users can have a great time while opening any of the templates. In order to provide this ultimate experience to the users, responsive designs have become a great choice for the marketers to encash the the popularity of their templates among the users. It is a great way for them to engage the audiences without making major efforts in composing responsive email templates designs.
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