Why You Should Create Responsive Email Templates Design

The importance of responsive email templates design is growing because of the expanding number of subscribers who read the email on tablet, iPhone or similar devices.

Creating responsive email templates design is one of the ground rules today as a growing number of subscribers are likely to read the email template over their phones. It means that designers must create templates that are easy to display over mobile devices besides optimally loading on email clients. If facts are to be believed, mobile email client usage will soon eclipse both the webmail and desktop clients. It further means that offering a less-than-optimal reading experience on the small screens may not be excepted by the readers. This could lead to decreased response rate that is an ultimate loss to the email campaign.

To help you tackle successfully from this problem, we have coupled some of the ways that could help you make out the most to support responsive email templates design.

• Design templates that could equally load on diverse mobile sets

All the email clients are not designed equally; therefore, the pattern and the layout of the templates may vary with different email clients. Because of this reason, it is always good to choose 650 pixels width for a template to remain on the safer side. This approach can help you design a template that easily loads on different email clients.

• The right use of links and buttons over the template

Links and buttons have a minimum target area of 44*44 pixels. Hence, try to consider this suggestion while designing email templates. If your email template displays clouds of tiny links over a phone, it won’t attract even a small percentage of the users to view the same. It is an ultimate loss to the email campaigning initiative.

• Try to keep the subject and message a concise piece of information

Scrolling on a touch screen is not as simple as doing the same over the desktop screen with the help of a mouse. Hence, it is recommended to keep the template message a crisp and effective piece of information so that the user may not need to scroll all around to read the message.

• Make the use of single-column layout

Single-column layouts works best on mobile devices. They are easier to read and to navigate by the reader. A rich reading experience will always push your reader to subscribe for the services, which in turn will benefit the business. Hence, keep in mind to make use of single-column layouts.

Besides creating responsive email templates design with the help of above-mentioned points, the content and display should also be given equal attention. It will help the template to create success stories in the promotional email campaign.